Am I in the minority in thinking this is fantastic marketing? If you were Amazon, why wouldn't you leverage an interesting R&D project on the eve of your bigges

Am I in the minority in thinking this is fantastic marketing? If you were Amazon, why wouldn't you leverage an interesting R&D project on the eve of your biggest day of the year? Regardless of how pie-in-the-sky this might be, I don't understand all the cynicism.