I get that this is addressed to a specific audience, and it isn't me - but I don't understand how their position there is something to mention at all. They're a

I get that this is addressed to a specific audience, and it isn't me - but I don't understand how their position there is something to mention at all. They're a "niche player" apparently, where in this context that means they have a low ability to execute and incomplete vision. "BlackBerry is positioned in the Niche Players quadrant and should only be considered for BlackBerry management or for cross-platform if iOS is needed and BES 10 has been purchased." sure doesn't sound reassuring either.