The fact that it's very obviously timed to give a PR boost doesn't mean it's fake. They may very well be working on this, hoping that it succeeds, and looking f

The fact that it's very obviously timed to give a PR boost doesn't mean it's fake. They may very well be working on this, hoping that it succeeds, and looking for a PR boost. In fact, given that they were working on it, one would expect them to announce it when it would give the most positive buzz possible.