When reading about Amazon developing air service for parcel delivery, I was at a loss as to how to take it. Obviously this wasn't anything that was going to hap

When reading about Amazon developing air service for parcel delivery, I was at a loss as to how to take it. Obviously this wasn't anything that was going to happen soon. Obviously this was a big PR win for Amazon. Obviously my fellow HN'ers would love such a suggestion. And obviously who even knew if it would ever happen? It's not that I didn't believe Amazon, or Google. It's that there seems to be a trend of early release of nerd-candy for R&D projects that may or may not see the light of day. I'm a huge Elon Musk fan, and that's exactly what happened with the hyperloop. The hyperloop may become a reality -- or it may not. In either case, Musk got a great deal of PR for stringing us all along and then making the announcement. I don't feel tricked, but I'm definitely starting to feel manipulated. Since this is such a tricky issue, humor looks like the best way forward. Nobody need go to extremes and call anybody out. I think everybody is acting in good faith. But it's also easy to generate a lot of hoopla over ideas. Execution is a different matter entirely. And the best way to show that is to spoof it. tl;dr I liked this post. Made a similar tweet this morning. https://twitter.com/danielbmarkham/status/407526820784140288 https://twitter.com/danielbmarkham/status/407526820784140288