Sex sells, and that works both ways. It's hard for me to come up with a better analogy, because I don't watch the traditional female equivalent of a Bond movie

Sex sells, and that works both ways. It's hard for me to come up with a better analogy, because I don't watch the traditional female equivalent of a Bond movie, whatever that may be. However, I sure know that Thor's bathing scene, with his perfectly tanned, flexing muscles glistening in the candlelight in the newest movie sure as hell wasn't for my benefit. And from the annoying hoots from the group of girls behind me, I can surmise they felt their price of admission justified. Again, I know it's not a great analogy. Thor, while not being the most interesting character by far, is surely not just on screen as simply a flexing bicep. That said, the Beast from Beauty and the Beast didn't transform into a scrawny ugly man, either.