This is actually a really clever way to advertise his real site: http://themeshaper.com http://themeshaper.com I'm sure a lot of people will follow the funnel

This is actually a really clever way to advertise his real site: http://themeshaper.com http://themeshaper.com I'm sure a lot of people will follow the funnel from this site to his store. And if they don't he's only out a $10/year domain registration fee and some time.