I'm also surprised that Jeff Bezos, well known for avoiding the press, spotlight, and all interviews, was suddenly being interviewed by a prominent television n

I'm also surprised that Jeff Bezos, well known for avoiding the press, spotlight, and all interviews, was suddenly being interviewed by a prominent television network. Moreover, Bezos, who almost never talks about products in advance, was talking about something which won't be available for at least several years -- complete with a video demo. I believe that Amazon has been investing time, money, and energy in this delivery-by-drone system. And I'm even excited by this possibility, far-off as it might be, and unlikely to come to my part of the world (i.e., Israel) in the foreseeable future. So this wasn't a just damage-control press tour, as the Guardian author seems to think. But something is going on here, and I can't put my finger on it. Maybe Amazon is just trying to encourage more people to buy from them during the US "holiday shopping period," as it's known. Maybe this is something of an attempt to soften the negative image that Amazon workers' conditions have received lately. (Several of my relatives were talking about it over the weekend, so it has struck a chord with some people.) Maybe it's a "don't hurt us, since we're doing such cool things" image campaign. I'm really not sure. But this does seem rather out of character, and I'm glad that at least someone is raising questions about it.