You've missed the main point of the article. He does spend some time raising practical objections, true. But this is really about Amazon's PR tactics, and how a

You've missed the main point of the article. He does spend some time raising practical objections, true. But this is really about Amazon's PR tactics, and how a carefully timed press release about a pie in the sky drone project is raising Amazon's profile in the holiday shopping season and (especially in the UK) pushing negative Amazon stories out of the news.