I don't have a problem with the research itself, I love that. But the presentation in this article is extremely sensationalist, using the word "memory" to make

I don't have a problem with the research itself, I love that. But the presentation in this article is extremely sensationalist, using the word "memory" to make it seem like memories (in the human interpretation) are actually being transfered. I have a big issue with using sensationalism in such a way that the average reader will read it in a way that's just completely wrong.