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but Cyber Monday is today. Awesome marketing stunt to get free TV ads and media coverage the day before.
by rmoriz 13y ago
but Cyber Monday is today. Awesome marketing stunt to get free TV ads and media coverage the day before.
- ck2 13y ago"cyber monday" is the april fools of marketing, there aren't actually any good sales today, it is meant for people who feel left out from the consumerism But does Amazon even need marketing like this? I mean everyone price checks Amazon, even especially while looking in a physical store.
- rmoriz 13y agoI don't think there is a point where you don't try to get as much as marketing as possible and Jeff Bezos is a very ambitious person who likes to be seen as "crazy but very successful innovator". As far as I can see, Amazon has only two major man-in-the-middle parties left: the parcel services and banks. My guess is that Amazon tries to buy or build their own parcel service company in areas where parcel services don't compete enough (= not cheap and fast enough for Amazon). This PrimeAir marketing stunt could therefor be a message to their current parcel services to get faster and cheaper OR amazon will enter the market and do it themselves.