Depends on what you consider your risk tolerance to be; you could equally say you're doubling down on the success of the company: "when this place takes over th

Depends on what you consider your risk tolerance to be; you could equally say you're doubling down on the success of the company: "when this place takes over the world, it'll help my career and increase my savings". The real problem is considering your employer part of your investment strategy, combined with the craziness of regular people picking stock market winners, per the article and GP's point.