4 ms·
You may have saved nearly $30K, but how much business are you losing to those people that type in the .com version trying to get to you. The parked page may ha
by elsewhen 13y ago
You may have saved nearly $30K, but how much business are you losing to those people that type in the .com version trying to get to you. The parked page may have ads from your competitors. What is the value of all that potential (albeit difficult to quantify) business?
- r0h1n 13y agoI keep hearing this weird reasoning, but have yet to come across anyone who confused a poorly designed, ad-filled placeholder site for a real website. Put differently, if you're losing people who click shady text ads on a shady website, they probably weren't potential customers to begin with.
- elsewhen 13y agoThe "shady" ads are usually adwords ads - yes, adwords allows some shady ads, but they also include lots of legit advertisers too. Yes, the parked pages are nothing but ads, but users who land there are looking for an escape and a surprisingly high number click on the ads. You can find out more from Marchex which is a public company (ticker: MCHX) that runs a large domain portfolio (since it is public, they disclose lots of info).