3 ms·

If wiki articles start purchasing SaaS I will begin to care what they say, but office managers purchase SaaS quite routinely, and empirically they don't care.

by patio11 13y ago

If wiki articles start purchasing SaaS I will begin to care what they say, but office managers purchase SaaS quite routinely, and empirically they don't care. If you doubt this, you're welcome to chat up the office manager at e.g. your dentist. Ask them to a) name a TLD, b) name three common TLDs, and c) explain the difference between those TLDs.

chatmasta 13y ago
But your first point stands: you can only use the .org because you willingly forego brand building. If you want to build your brand, you need the .com, because branding must agree with consensus, which is that powerful brands own the .com. I argue this is common fact. So if you are not buying the .com, you are choosing not to build the AppointmentReminder brand. Why? Surely, more markets exist for you to sell to. The recognizability of a brand bridges market segments. Since every market segment communicates in its own language (because of varying contexts), they need standard identifiers of solutions to problems, which a brand provides. With a solid brand, you control a channel of communication between markets. Thus, you naturally expose the company to new markets. There is nothing stopping you from growing AppointmentReminder 10x, at least. The markets exist for you to capture. So why don't you try to do capture them? The first step is paying $30k for the .com (maybe make the marketing materials first).
- argonaut 13y ago
  AppointmentReminder isn't a brand. For the reason that Snapchat is a brand while DisappearingPics is not (and probably wouldn't ever be) a brand. My guess is that patio went for SEO boost over brandability when picking the name.
- tptacek 13y ago
  Did you actually try his experiment? You should. Find someone who might actually buy an appointment reminder service --- the person who manages the calendar for a professional services company --- and ask them the difference between .COM and .ORG. Your "common fact" is "common" on message boards. You have message board blindness, and it's begging you in this instance to spend $30,000 on something that would potentially not improve sales at all. That's a disastrous decision for an early stage startup.
- joelrunyon 13y ago
  > The first step is paying $30k for the .com (maybe make the marketing materials first). Isn't paying 30k for a "brand" piece the last step? You know, after making 30k with the business (or multiples of that?) It seems really bad business strategy to vomit 30k on a domain name before you even get started in a business (and I love branding).
joelrunyon 13y ago
Apologies for the self-admitted low quality of this response, but this is a fantastic response.

by patio11 13y ago

chatmasta 13y ago

But your first point stands: you can only use the .org because you willingly forego brand building. If you want to build your brand, you need the .com, because branding must agree with consensus, which is that powerful brands own the .com. I argue this is common fact. So if you are not buying the .com, you are choosing not to build the AppointmentReminder brand. Why? Surely, more markets exist for you to sell to. The recognizability of a brand bridges market segments. Since every market segment communicates in its own language (because of varying contexts), they need standard identifiers of solutions to problems, which a brand provides. With a solid brand, you control a channel of communication between markets. Thus, you naturally expose the company to new markets. There is nothing stopping you from growing AppointmentReminder 10x, at least. The markets exist for you to capture. So why don't you try to do capture them? The first step is paying $30k for the .com (maybe make the marketing materials first).

argonaut 13y ago
AppointmentReminder isn't a brand. For the reason that Snapchat is a brand while DisappearingPics is not (and probably wouldn't ever be) a brand. My guess is that patio went for SEO boost over brandability when picking the name.
tptacek 13y ago
Did you actually try his experiment? You should. Find someone who might actually buy an appointment reminder service --- the person who manages the calendar for a professional services company --- and ask them the difference between .COM and .ORG. Your "common fact" is "common" on message boards. You have message board blindness, and it's begging you in this instance to spend $30,000 on something that would potentially not improve sales at all. That's a disastrous decision for an early stage startup.
joelrunyon 13y ago
> The first step is paying $30k for the .com (maybe make the marketing materials first). Isn't paying 30k for a "brand" piece the last step? You know, after making 30k with the business (or multiples of that?) It seems really bad business strategy to vomit 30k on a domain name before you even get started in a business (and I love branding).

joelrunyon 13y ago

Apologies for the self-admitted low quality of this response, but this is a fantastic response.