I'm pretty certain they are serious. Internally, I don't know if they really think this is going to become something right away, but I think AMZ knows that ther

I'm pretty certain they are serious. Internally, I don't know if they really think this is going to become something right away, but I think AMZ knows that there's possibility in this field and I think they hope that this move spurs some research and progress in this area by other companies and kickstarts the needed legal structure from the government agencies in question. If this develops more promise they will be well positioned to take advantage of it.