Why would they announce it now. . . let's see a day before Cyber Monday and my guess is that 1) they are sincerely doing this, but 2) they are aware up the ine

Why would they announce it now. . . let's see a day before Cyber Monday and my guess is that 1) they are sincerely doing this, but 2) they are aware up the inevitable PR uptick the day before the busiest online shopping event of the year. Nice move to garner a lot a free attention that will result in greater overall (non-drone-delivered) sales.