It's a R&D project and the video footage shown on 60 Minutes was a combination rendering and marketing video, so we shouldn't really assume that this future is

It's a R&D project and the video footage shown on 60 Minutes was a combination rendering and marketing video, so we shouldn't really assume that this future is already written. You're seeing mockups. I think it's safe to assume that Amazon is publicizing this now to help get the public on their side in any future regulatory disputes. As a society we are going to have to figure out a lot of rules regarding drones, safety and privacy very quickly. I hope we are up to that task.