I am not clear what exactly you are looking for. The first link that you put up is a USCIS link about permanent resident sponsorship. This process is distinctly

I am not clear what exactly you are looking for. The first link that you put up is a USCIS link about permanent resident sponsorship. This process is distinctly different from visa sponsorship. I don't know about marketers but developers typically come under the H1B visa. Yes, there is a lottery involved and you typically want to get everything done before the cap for the year is reached. I suggest you contact an immigration attorney. I was part of an early stage startup where they tried the DIY route. The documentation is complicated and convoluted (USCIS is notoriously finicky) that having someone manage it is worth the few thousand dollars that it will cost.