Bit of a link bait since he never describes why flow is a fallacy, anywhere, or backs up his claim in any arena beyond software development. He basically says,

Bit of a link bait since he never describes why flow is a fallacy, anywhere, or backs up his claim in any arena beyond software development. He basically says, what people perceive as "flow" in the software development world = isolation. Which is BS. Csikszentmihalyi says you can achieve "flow" in many traditional jobs where you are not alone in an office, such as cooking at a restaurant, or even janitorial service. There's some discussion of work environments, backed up by a McLaren P1 vs Ford Focus example (BTW, if you drive both cars at the same speed they will take you equal distance despite one being a super car, and even in the wrong direction the McLaren could get you closer to your destination, so the quote is kind'o crappy too) Alas, in my book, link bait! No discussion of actual "flow" here... just some dude peddling his ideas using Csikszentmihalyi