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Couple of ideas: * offer levels of support along with the pricing tiers - larger companies sometimes require SLAs that require having someone they can call up
by karterk 13y ago
Couple of ideas:
* offer levels of support along with the pricing tiers - larger companies sometimes require SLAs that require having someone they can call up if something goes wrong. You can charge for this.
* charge based on number of users - bigger companies have more users
It's difficult to arrive at a price point that works for both small and large companies. You need to choose whether you want more customers who pay less or fewer customers who want to pay more. It will boil down to how high-touch your sales process is. People aren't going to order a 5-digit service online in a low touch sales model.
Some business I know start-off with a low touch model (primarily because hiring full-time sales folk(s) is expensive) and then gradually raise their rates and go high-touch.