5 ms·

The PS4 is pretty darn close: cost of parts and assembly is $381 and it's being sold for $400. http://allthingsd.com/20131119/teardown-shows-sonys-playstation-

• petermonsson 13y ago
  Assuming that the store sells it for no profit.
• joosters 13y ago
  That's pretty much confirmation that it is sold at a loss. $381 includes parts + assembly. What about packaging, transport costs, retailer margin, marketing and so on? Those missing costs don't fit into the $18 gap, I assure you!
  • ekianjo 13y ago
    Sony gets rebate on millions of parts, dont worry. You dont know what they really pay. And even Sony mentioned they are veru close to selling at cost.
  • CrazedGeek 13y ago
    Yeah, but they're probably not a ridiculous amount higher. Thus the "close".
    • PeterisP 13y ago
      Nope, the components mentioned (distribution, retail margin, marketing) are at least 20% of the total cost, think close to $100 for the costs - if your parts (including volume rebates) are near the retail price, then it's not "close", it means taking a serious loss.
      • deleted 13y ago
        [deleted]
  • emiljbs 13y ago
    Sony said that they sell at a loss of $60
• tehwebguy 13y ago
  $400 retail, Best Buy isn't paying Sony $400 net