There are ways for those companies to reduce costs (and pass on savings) which still support low prices. Primark [1] is a case where they have no advertising sp

There are ways for those companies to reduce costs (and pass on savings) which still support low prices. Primark [1] is a case where they have no advertising spend and rely on low prices and word of mouth. Makes me wonder about the marketing budgets of other retailers. [1] http://www.primark-ethicaltrading.co.uk/newsfaq/faqs http://www.primark-ethicaltrading.co.uk/newsfaq/faqs