I take this a bit further for S3stat. Not only do we not ask for payment info when you sign up for the trial, we don't allow you to pay at all in the first 7 d

I take this a bit further for S3stat. Not only do we not ask for payment info when you sign up for the trial, we don't allow you to pay at all in the first 7 days, even if you want to. This essentially forces you to actually use the thing and decide if you want it before buying. Before switching to this mode, we used to get a lot of signup/pay/cancel cycles in the first few days of an account's lifetime. Since it sometimes takes a few days before our product is up and running at full force, it seemed like we were losing a significant percentage of the "impatient" demographic. Now that we enforce a bit of chillin', immediate cancellations have dropped almost to zero, while our conversion rate has stayed about the same.