That attracts people to the site (fake profiles have nicer pictures), so they pay to be part of it. Not a lot of people see it is a fake profile at first. I ha

That attracts people to the site (fake profiles have nicer pictures), so they pay to be part of it. Not a lot of people see it is a fake profile at first. I have tried to use dating websites. Even on non-free ones, you can still register for free and see profiles. Whenever the picture is really nice, I use a small Firefox plugin called "who stoled my pictures" and find the picture is from someone else (models for instance). I don't know if those sites create the fake profile themselves, but they certainly do little to detect them. Usage of something similar to the "who stoled my picture" plugin would be quite effective (even used manually by their staff who goes through new profile to approve pictures anyway).