6 ms·

Drop the free trial. You've got a free version - if you need to 'convince' people, point them at the free version. If you would like to do a 'first month free'

Drop the free trial. You've got a free version - if you need to 'convince' people, point them at the free version. If you would like to do a 'first month free' kind of deal, collect payment/payment information up front, but drop off the cost of one month from the total. Or, allow people to cancel within 30 days for a full refund. Essentially, I agree with avoiding 'free trials' that want credit card information - I am always afraid that it's going to be a nightmare. But if I know I am signing up to pay, that's a different story. The "being able to cancel within 30 days for a full refund" rings much better to my ears than "30 day free trial with payment details collected up front". In fact, I hate "trial versions" altogether. I much prefer that either it's free, or it's not.

ctingom 17y ago
Fantastic feedback. I can't believe how much this makes sense. I'm going to take your advice.
tarmac 17y ago
I disagree with dropping the free trial just because you have a free version. It's always a nice gesture to let users see paid plans before any money is exchanged. There are many reasons for this, but the most important one is letting the user test drive your software with no limitations so they can evaluate if their needs will be fulfilled.
- angstrom 17y ago
  Agree, I would only go so far as reminding them 10 days before the trial ends, At any time during the free trial they should be able to upgrade to subscription, but still get the rest of their free trial. Anything beyond that is nagware at the least and a potential headache concern at the worst which won't win many converts. Whenever I bump into the financial info hostage model it reminds me of the BS "free 30 day" credit monitoring services or hardship insurance plans the credit card companies always try to trick you into when you activate a credit card. You don't want to be associated with that model. Because the next mental association from there is rape. No, means NO.
rs 17y ago
I came up with the same conclusion a while back for my projects, BUT it only makes sense if there isn't a feature differentiation between the Free and Paid products. If the Paid products do come with compelling features then it will make a lot of sense to have a Trail period as it will give potential paying customers an opportunity to "test before buying". Having said that, asking for payment info upfront is generally not a good idea when you have a trail period. But then again, if you do not pick it up, you might get some abusers who won't cough up the dough after the trail period is over.
pjhyett 17y ago
In theory this makes sense, but when we offered 30-day free trials on paid plans at GitHub, our signups spiked and we ended up with over 50% conversion on those accounts. Keep in mind that we have a free plan that provides identical service to the paid accounts except for the ability to create private repositories. There may have been other factors at work, people could have seen this as the catalyst to finally take the plunge after the site had already been active for nearly a year, but the results were fairly compelling. That said, I'm not sure what this would translate to if we made the trial our default offering. Only one way for us to find out...

ctingom 17y ago

Fantastic feedback. I can't believe how much this makes sense. I'm going to take your advice.

tarmac 17y ago

I disagree with dropping the free trial just because you have a free version. It's always a nice gesture to let users see paid plans before any money is exchanged. There are many reasons for this, but the most important one is letting the user test drive your software with no limitations so they can evaluate if their needs will be fulfilled.

angstrom 17y ago
Agree, I would only go so far as reminding them 10 days before the trial ends, At any time during the free trial they should be able to upgrade to subscription, but still get the rest of their free trial. Anything beyond that is nagware at the least and a potential headache concern at the worst which won't win many converts. Whenever I bump into the financial info hostage model it reminds me of the BS "free 30 day" credit monitoring services or hardship insurance plans the credit card companies always try to trick you into when you activate a credit card. You don't want to be associated with that model. Because the next mental association from there is rape. No, means NO.

rs 17y ago

I came up with the same conclusion a while back for my projects, BUT it only makes sense if there isn't a feature differentiation between the Free and Paid products. If the Paid products do come with compelling features then it will make a lot of sense to have a Trail period as it will give potential paying customers an opportunity to "test before buying". Having said that, asking for payment info upfront is generally not a good idea when you have a trail period. But then again, if you do not pick it up, you might get some abusers who won't cough up the dough after the trail period is over.

pjhyett 17y ago

In theory this makes sense, but when we offered 30-day free trials on paid plans at GitHub, our signups spiked and we ended up with over 50% conversion on those accounts. Keep in mind that we have a free plan that provides identical service to the paid accounts except for the ability to create private repositories. There may have been other factors at work, people could have seen this as the catalyst to finally take the plunge after the site had already been active for nearly a year, but the results were fairly compelling. That said, I'm not sure what this would translate to if we made the trial our default offering. Only one way for us to find out...