I think it is a question of complexity, for simple Apps HTML5 is definitely the way to go, easy to iterate, more freedom and prospect of being around (no chance

I think it is a question of complexity, for simple Apps HTML5 is definitely the way to go, easy to iterate, more freedom and prospect of being around (no chance of being pushed out of business for some vague policy issue -- App Store rejection or pull off -- or no risk of being forced to pay portions of subscriptions to a 3rd party). With that being said, HTML5 still can't compete with native Apps when it come to performance and stability. tl;dr: Is your project process or data intensive ? native : html5. Edit: Rephrasing.