Good job, Russell. Konstantin hits hard with the point that corporate culture in a start-up will reflect the attitude of the original founders - and it will sta

Good job, Russell. Konstantin hits hard with the point that corporate culture in a start-up will reflect the attitude of the original founders - and it will stay dynamic for only as long as the venture works hard to maintain it. I'd venture to say that in 1908 Durant was eager to build a great product. One should ask what changed over the years.