4 ms·Advertisers do not pay for skipped ads.by socillion 13y agoAdvertisers do not pay for skipped ads.phillmv 13y agoI'm sure they could drive some value out of a skipped ad. There's definitely some brand impression, and not to mention metrics on what works and what doesn't.judk 13y agoMaybe Google is being non-evil, only accepting payment for ads users accept.