You are correct, of course. I agree and think Apple should change their policy regarding non-app specific digital content. However, I believe Apple should simpl

You are correct, of course. I agree and think Apple should change their policy regarding non-app specific digital content. However, I believe Apple should simply lower their payment split down to 5-10% and behave more like a standard payment processor attached to your Apple ID. Amazon should then be allowed to increase their prices on iOS to compensate for the difference. I would happily pay a little extra per-purchase to keep all my purchases under one account, using one interface, and would be happy to take advantage of Touch ID authenticated purchases across stores. I still do not like the idea of purchasing on iOS outside my Apple ID. It is quite outside my comfort zone to purchase within an app using a different UI, trusting my details with a different provider, and so on. Regarding handling returns: one of the main complaints I have heard from Android developers is the influx of emails they have from customers asking for refunds, and having to process those refunds. While I agree that it could be used as a promotional opportunity, many developers view it as an unnecessary burden.