I'm guessing this is due to the current trend towards "infinite" scrolling pages with lots of images instead of the old "everything above the fold" school of de

I'm guessing this is due to the current trend towards "infinite" scrolling pages with lots of images instead of the old "everything above the fold" school of design. Much of this is being driven by mobile devices forcing users to become used to scrolling anyways, may as well take advantage of that. For mobile surfing, I'm much happier with one large slow page than trying to navigate a bunch of smaller sub pages, each of which is also slow and hard to get to.