If prices == amount people are willing to pay, then your analysis would be spot on, but it's basic economics that this isn't the case. The elasticity of bread d

If prices == amount people are willing to pay, then your analysis would be spot on, but it's basic economics that this isn't the case. The elasticity of bread demand is high (because of the wide variety of substitutable goods, including other bread brands). So you would not expect to see the price change much.