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This is how you add redundant non-information to a sentence: "semiconductor-based, solid-state LED lighting". Someone who doesn't know what a LED is surely won
by arsemouflon 13y ago
This is how you add redundant non-information to a sentence: "semiconductor-based, solid-state LED lighting".
Someone who doesn't know what a LED is surely won't understand that "clarification". Marketing mindset!
- dagw 13y agoSomeone who doesn't know much about LEDs might come away thinking that these are extra special LEDs, much better than the normal LEDs they're used to, without the marketing team having to say anything that can possibly be challenged. Marketing mindset! (Se also the Mad Men episode where they come up with the new slogan for Lucky Strike cigarettes)