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On the flip side, online retailers have a much stronger opportunity to up-sell products -- they can up-sell on a per-product basis, whereas physical retailers a
by erichurkman 13y ago
On the flip side, online retailers have a much stronger opportunity to up-sell products -- they can up-sell on a per-product basis, whereas physical retailers are bound by shelf space to up-sell/cross-sell.
Online can match products by consumer, too, and even do small A/B tests on pricing of individual items. That's powerful. Grocery stores have a much harder time price testing.