I think giving them the benefit of doubt is wrong here, but expecting Apple to sell the best hardware is also misguided. Apple has never been about selling the

I think giving them the benefit of doubt is wrong here, but expecting Apple to sell the best hardware is also misguided. Apple has never been about selling the latest and greatest hardware, they have always been about selling the hardware that works well enough to satisfy their standards. They have always had high standards for colour accuracy, the rest of the industry has caught up and moved past them, but they will continue to ship what they think is "good enough". People like Apple because their "good enough" is usually of a very high standard. Same thing for retina displays, Apple introduced them and did a lot of work to allow for their existence (especially in pushing Intel to develop stronger integrated GPUs, developing drivers). Now the industry has caught up and surpassed Apple in pixel density — but Apple doesn't care because they are not competing on pixel density — it's at the point where it's good enough for their products.