Agree. The other way to pick customer base is pricing - I started getting much better reviews after simply raising prices from $2 to $5. I guess my point was t

Agree. The other way to pick customer base is pricing - I started getting much better reviews after simply raising prices from $2 to $5. I guess my point was that there is broad customer base which you don't get to pick much - the 40 million people who bought an iDevice, but then as you pointed out it can be narrowed down to some segments which you like better than others.