Sure, but even more key than that is that this is a question about perception, which can potentially be overcome with education. How many of the people who say

Sure, but even more key than that is that this is a question about perception, which can potentially be overcome with education. How many of the people who say they prefer a physical book have read a complete book using a modern e-reader? How many of them have learned about a book, gone to their e-reader, bought it, and started reading, all within 5 minutes, while sitting in their pajamas, at 11pm? How many have purchased enough e-books that they feel they are carrying a small library in their bag, even though it still only weighs less than a pound. There are compelling reasons to like an e-reader even if you still really prefer a physical book.