Agreed although I would push them further to communicate the value proposition for me as a potential customer. Why do I care? Why do I need a Jolla smart phone?

Agreed although I would push them further to communicate the value proposition for me as a potential customer. Why do I care? Why do I need a Jolla smart phone? What makes it so different? Skip the features and tell me how it's going to change my life and the way I do things for the better.