All new gTLDs are required to offer a sunrise period during which rights holders can register names corresponding to their marks. (Mostly trademark holders, but

All new gTLDs are required to offer a sunrise period during which rights holders can register names corresponding to their marks. (Mostly trademark holders, but other rights may be recognized at the discretion of the registry.) During sunrise, names are not generally available, so registrar guarantees of pre-registration before sunrise should be carefully examined. If there is contention during sunrise registrations, registries generally will have a way to work it out, with auction being a frequent mechanism. Because of the extra mechanisms associated with operating the sunrise period, many registries and registrars may impose additional fees during sunrise. (As a registrant, you'll only see fees from the registrar.) URGENT public service announcement: Many of the new gTLD registries will use the Trademark Clearinghouse (http://trademark-clearinghouse.com/ http://trademark-clearinghouse.com/) to determine who owns what rights. If you have a trademark, it's really in your interests to register it there, as it will be available to all the new gTLD registries. If you look at the new gTLD rules, it's important to register your marks before expiration of the sunrise for the first new gTLD to go live.