The same could have been said about MSFT. Without standardization on the desktop, we would have had a tower of Babel effect (like cell phones today) with speci

The same could have been said about MSFT. Without standardization on the desktop, we would have had a tower of Babel effect (like cell phones today) with specialized apps and hardware vendor lock in. It's a double edged sword. However, where desktops OSes and Uitlities provide a natural monopoly, does the same apply to search engines? Search engines are easy to switch. I can go use Bing right now if I want to. So I find it hard to believe that Google is a monopoly in the way MSFT is/was or like my local gas company. It's way too easy to switch search engines.