What was the company? Why was it "stupid"? I'm keen to hear what it was. Do you know why it failed? If so, knowing that is very valuable information that is no

What was the company? Why was it "stupid"? I'm keen to hear what it was. Do you know why it failed? If so, knowing that is very valuable information that is not easily taught. Use that knowledge for your next adventure, and maybe share with us here, so we can learn too?