I've sent out a couple of emails with updates of new features to encourage existing users to stay engaged, another one is due pretty soon actually. And I'm in t

I've sent out a couple of emails with updates of new features to encourage existing users to stay engaged, another one is due pretty soon actually. And I'm in the process of adding an opt-in daily email reminder service which may also help with engagement. The more engaged users are the more likely they are to convert to paying customers. I'm not tracking conversion rates from different sources, I'll look into that. More testing of UX choices sounds like a good idea, so far I've just gone by gut instinct and user feedback. Was the fact that "Start Now" landed you straight into Trial Mode a bad surprise, would you have preferred a signup form at that point? Or perhaps a walkthrough tutorial?