Unfortunately, they're working: Microsoft wouldn't still be doing these after 2 years if they weren't. EDIT: More info on the effectiveness of the ads (tl;dr:

Unfortunately, they're working: Microsoft wouldn't still be doing these after 2 years if they weren't. EDIT: More info on the effectiveness of the ads (tl;dr: yes, they're changing perception) http://adage.com/article/digital/microsoft-s-google-bashing-tv-campaign-working/244691/ http://adage.com/article/digital/microsoft-s-google-bashing-...