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I think the commentary lies more in the fact that it's even happening, and will likely only get worse if the trends continue. Black Friday is not a real holiday

by k3n 13y ago

I think the commentary lies more in the fact that it's even happening, and will likely only get worse if the trends continue. Black Friday is not a real holiday, but we [as in the U.S., mainly] have let marketers create it out of thin air, giving them our attention until they whip us into a feeding frenzy of consumption. Obey. Consume.

pavanred 13y ago
The visible trend in the data provided, 2011 was the worst with over 40 injuries and 1 death. While, the preceding and succeeding years have be rather quiet. Besides, marketers creating trends is neither a new phenomenon nor is it localized to the US, for example, marketers in India have popularized a holiday tradition in the past few years, Akshaya Tritiya, where purchasing gold is supposed to be auspicious and brings about good luck. Though it is loosely based on a religious occasion, it isn't a real holiday. Besides, the surprising bit is the prices aren't shot down to boost sales as in Black Friday, instead the prices shoot up as a result of the demand caused by the shopping frenzy.