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Meh. Everything is moving online. Hype or not, that's what's going on. Snapchat? Well, kids don't watch TV anymore, but those TV ad dollars still exist. The
by debt 13y ago
Meh. Everything is moving online. Hype or not, that's what's going on. Snapchat? Well, kids don't watch TV anymore, but those TV ad dollars still exist. There's millions of kids and billions of dollars. Where is that ad money going to go? It's going to go into ad platforms provided by Facebook and Snapchat and Youtube and on and on and away from TBS and CBS and AMC, etc.
Across the board, the money is moving laterally from one offline component of some infrastructure to it's online-only equivalent. It's happening now, and it's happening fast.
The hype is real.
- sard420 13y agoYes, yet youtube is still advertising horror movies to my 2 year old watching kids videos. Other than Rockenblox I've barely seen a ad that is 'kid' related on kids videos.
- debt 13y agoBy kids I meant teens. Regardless, I've noticed the same thing on YouTube, they really need to fix that. Why are you running an add for car insurance on a video obviously geared towards children? I mean, why are you advertising at all on videos clearly geared towards children.
- ameister14 13y agoWith some of them it's based on the fact that your child doesn't have his or her own account, and likely they're advertising to you.
- murki 13y ago> I mean, why are you advertising at all on videos clearly geared towards children. Are you saying toys, video games, and movie trailers for children should not be advertised to children? To who then, to their parents?
- eterm 13y ago10 years of growing up watching gocompare or "compare the market" adverts means when they do turn 17 they'll instinctively know where to go for their cheap car insurance without a second thought.
- debt 13y agoOh I know. It's still fucked up.
- ghaff 13y ago> Well, kids don't watch TV anymore, but those TV ad dollars still exist. I don't completely disagree but try this statement on for size: "Well, people don't use classified ads any longer, but those classified ad dollars still exist." Actually they don't. Some of those dollars have gone to other intermediaries like eBay but most of them just aren't in the ad ecosystem any longer. Money does indeed move to new platforms but there's no rule that says it has to move on a 1:1 basis and, in the case of advertising, the evidence so far suggests that a lot of the spend just goes away.
- nazgulnarsil 13y agoI will pay dollars right now for a curated classified ad experience that isn't the wasteland of CL.
- untog 13y agoYou will, most won't.
- 001sky 13y agoAlso, sell side users want to max the depth of market and liquidity, and gate-keeping is a problem for them.
- phren0logy 13y agoI thought I was having some sort of MBA-jargon-flavored stroke when I read this, but thankfully everything seems to be OK.
- bdcravens 13y agoIndeed - for every random idea that flamed out in SV, there was at least one person that would pay for it.
- calbear81 13y agoWhat would be the benefit of "curation" of classifieds? I pretty much use Ebay with filter < 50 mi as a way of looking for locally sold goods now-a-days.
- jsnk 13y ago"I got dough to blow, but I wanna blow it right" - Drake Big advertising budget won't go to internet simply because TV isn't attractive anymore.
- socillion 13y agoBy "kids don't watch TV anymore", I assume you're referring to them only watching TV for an average of 20-25 hours per week, or 3-4 hours per day?
- robbyking 13y agoI agree. There are also many more web users than there were then. I worked at a couple different start-ups in the 90's, and a lot of the trouble we faced was the result of our core audience either not having internet access or not being willing to enter their credit card information online.
- aryastark 13y agoEntering credit cards into a '90s site was a scary thing. I saw what a number of sites did. Plaintext files with hundreds and thousands of credit card numbers. Just sitting there. Waiting for some random script kiddie to come along, crack a few Unix passwords, and ruin a few lives.
- Ologn 13y ago> Meh. Everything is moving online. Quote - "Almost everything is moving on-line." Year - 1999 Author - Jay Conrad Levinson Book name - Mastering Guerrilla Marketing: 100 Profit-producing Insights You Can Take to the Bank Page # of quote - page 186 Publisher - Houghton Mifflin Harcourt Google Books working(?) link - http://books.google.com/books?id=8f69VffjDJMC&lpg=PA186&dq=%22everything%20is%20moving%20on-line%22&pg=PA186#v=onepage&q=%22everything%20is%20moving%20on-line%22&f=false http://books.google.com/books?id=8f69VffjDJMC&lpg=PA186&dq=%... I heard the same thing the last time around. Before the 2000 crash. Before the 2008 crash. It's different though this time, right?
- desireco42 13y agoBut it is still moving and evolving online :) it wasn't wrong then and it isn't wrong now. That doesn't mean it will be linear all the way.
- debt 13y agoiPhone.
- johnrob 13y agoBeing early is the same as being wrong, with one exception: if you're early it means the concept will indeed be correct later on. I think "Everything is moving online" was early, not wrong.
- COMS 13y agoThe teenagers I know want both an iPhone and cable TV. And one study in 2012 stated that teenagers watch nearly four hours of TV a day up from three hours in 2004 (study from Sanford C. Bernstein). In my experience, teenagers are embarrassed if they don't have everything they think someone else has.
- eli_gottlieb 13y ago>The hype is real. Time to sell!