I am just wondering how this never shows up in any discussions (public or private) pertaining to Microsoft when the Wikipedia clearly states that 7-Eleven pulls

I am just wondering how this never shows up in any discussions (public or private) pertaining to Microsoft when the Wikipedia clearly states that 7-Eleven pulls in over 80 billion in revenue a year. I mean how come we have not seen Microsoft try to merge/scheme using the 7-Eleven brand with other products or services they offer? Maybe they do and I just never noticed.