3 ms·
This is an anecdote, not a great insight, so feel free to skip: When I was starting a small theater company in NYC with some friends we raised money for our fi
by emhart 13y ago
This is an anecdote, not a great insight, so feel free to skip:
When I was starting a small theater company in NYC with some friends we raised money for our first off-off-broadway ("broadway", "off" & "off-off" are a definition of seating capacity, btw, not geography) show, we turned to friends and family for our funding. This was very much the norm when you were just starting out. Usually these were small amounts, aiming to raise maybe 5-7 thousand dollars total, often even less, all depending on location & run of the show.
Anyway, we raised a few thousand, put on a great show of original one acts from writers and directors in our own company and it was shockingly well received. In the end, we actually managed to turn a few thousand dollars profit, which was less typical. In the meetings we had afterward with what to do with the money, everyone but myself and one other partner were blatantly treating it like a lottery win. A completely unencumbered windfall with which we could just buy beer for a year if we wanted. It was infuriating.
For me, and the other partner (who both left the company due to these and related issues soon after) we felt that while we may not owe that money back to the family that supported us, we at least owed it to them to keep it rolling. Instead, we rented out office space on 42nd street for ~6 months and never did anything more than use it as a storage unit. Most expensive storage unit you could find in the city.
Finally, the time had come to put up our next show, a full-length new work by one of our best writers, and with absolutely 0 compunction 7 of the partners enthusiastically recommended we return to the friends and family well. There was nothing left of our profit and no one cared. After the first show we had enough to mount the second, had we just set it aside for that purpose.
That was my first real experience in small business and unfortunately I was too young and angry to properly learn those lessons at the time. Took me another 8 years to really comprehend what we had done.
Edit: Faulty memory, updated for accuracy.
- deleted 13y ago[deleted]
- mcv 13y agoFamily and friends gave you that money without expecting it back? And what happened the second time your group asked for money after wasting the first profit?
- emhart 13y agoThat's precisely right, it was handled more as a gift/grant and no one was ever (to my knowledge) given the impression that there would be any return. I do not know the specifics of the 2nd round of begging, but I do know the show they launched had a shorter run in the same theatre, so the amount raised must have been significantly less. They folded entirely very soon after that production closed.
- gohrt 13y agoDid you repay 0% of investment, or 100% of principal with 0% interest? The former is awful, the latter is a bit less awful.
- emhart 13y ago0% it is awful, but at that scale, it is very frequently how things are done. The other common off-off-scale money raising method is to make your actors agree to take responsibility for N# of tickets per performance, so they either sell them, or it comes out of their pay if they can't. Lot of pestering friends to buy tickets to your shows. I was never willing to work for a production that did that, as I wasn't comfortable mixing the work with sales in that way, but in asking for money from friends and family, I don't know that investment was the proper word. In addition to asking for money from family, I also filed grant applications, and both were treated similarly. None of the people giving had any expectation of a return, but I think they similarly had no expectation that they would ever be asked again, or that we would squander profits as we did.