From my handy "Copy writing for Geeks Checklist": Is your copy about them, not you? Did you position your product? eg.: Copywriting For Geeks. Sweeps is a mix

From my handy "Copy writing for Geeks Checklist": Is your copy about them, not you? Did you position your product? eg.: Copywriting For Geeks. Sweeps is a mixer, not a soft drink. Do you focus on the single most powerful desire of your market? Do you promise one large, unique and competitive benefit? Do you mention that benefit in your headline? Do you present the benefits of your product, not its features? Are you making your product remarkable, ie. worth making a remark about? Do you prove that other people bought and enjoyed your product? Do you associate your product with things people like? Can you limit the availability of your product (time or quantity)? Do you compare your product with a more expensive solution? Do you remove all the risks that could prevent your prospects from buying? Do you answer the most common objections? Do you offer a guarantee? Do you force prospects into action? Do you have a clear call to action? Can you introduce urgency, ie. set a deadline? Did you setup conversion tracking? I highly recommend the whole package: http://copywritingforgeeks.com/ http://copywritingforgeeks.com/ By the way - on a completely unrelated note: Did you know that we're 2nd cousins :-)