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I know some marketing is necessary just to get an initial user base. But after that, with a sufficiently awesome product, wouldn't the strategy of spending your
by steveridout 13y ago
I know some marketing is necessary just to get an initial user base. But after that, with a sufficiently awesome product, wouldn't the strategy of spending your effort converting existing users into superfans who promote it for you be effective? This approach appeals to me, especially given my limited resources.
It would be nice to have someone in charge of community management and marketing, but I don't have the money to pay for it without taking investment, which up until now I've been resisting.
- onion2k 13y agoThat's one approach. There are many. All of them require work. The reality of life is that no app, no matter how good it is, will sell itself. No anything will sell itself. You have to be willing to get out there and sell if your company is going to make money. FWIW, my last startup died because my co-founder and I didn't do it. We wanted to write code. And consequently we failed. I learned this lesson the hard way. If you've not read it, Seth Godin's "Bootstrapper's Bible" is worth a look: http://changethis.com/manifesto/show/8.BootstrappersBible http://changethis.com/manifesto/show/8.BootstrappersBible (and it's free at the moment)
- steveridout 13y agoAwesome, thanks for the link! I love Seth Godin's philosophy in the few talks of his I've watched, will give that a read. Just checked out your current project http://pitcher.io/ http://pitcher.io/ which seems relevant to the discussion - classy move on not trying to promote it in your comments! Looks like it might be useful to help manage a social media presence, I've just signed up to your mailing list.