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What's the thinking behind putting an email signup form over the top of the content? That content would be the thing that might make me actually want to sign up
by drcongo 13y ago
What's the thinking behind putting an email signup form over the top of the content? That content would be the thing that might make me actually want to sign up, but to find out, I need to close the email signup form.
Maybe email signups were depressingly low because nobody actually gave a toss about their marketing emails, and all you did was trick a small percentage of viewers into signing up for a mailing list they have no interest in because they thought they had to sign up to close the modal. I completely fail to see how your client got any value out of this at all.
- PakG1 13y agoAny is a very finite word. As much as I don't like the practice, parent's data doesn't lie, they had more signups. Whether those signups have high customer lifetime value or even stick around are another matter that requires different data to understand. Parent has enough data to make the first conclusion, you don't have enough data to make the second.
- drcongo 13y agoBut the first conclusion is completely meaningless without the data for the second. That's my point. It's this worship of numbers while ignoring the actual people that these numbers represent that has led to these intrusive practices.
- PakG1 13y agoWe can go back and forth on this, but I'm just saying that for the same reason you say it's meaningless (i.e. lack of data), I am saying that you also don't know. Something is always better than nothing, unless you have actual reason and data to say otherwise.