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You go to business with the customer base you have, not the customer base you wish you had. :)
by DenisM 17y ago
You go to business with the customer base you have, not the customer base you wish you had.
:)
- patio11 17y agoI don't agree with that. You pick your customer base when you pick your product. I make something which is, essentially, a teaching supply. It is overwhelmingly bought by honest, fairly-well-off employed professionals. If I had written a fart app for the iPhone or a file sharing program this would not be true. (I have heard writers of file sharing programs decry excessive piracy of their apps before. What did you THINK your average user would look like?)
- DenisM 17y agoAgree. The other way to pick customer base is pricing - I started getting much better reviews after simply raising prices from $2 to $5. I guess my point was that there is broad customer base which you don't get to pick much - the 40 million people who bought an iDevice, but then as you pointed out it can be narrowed down to some segments which you like better than others.