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You probably just left it out, but what was the effect on traffic to the website and as follow-on, sales? I'm thinking the goal was not to have more email subs
by Amadou 13y ago
You probably just left it out, but what was the effect on traffic to the website and as follow-on, sales? I'm thinking the goal was not to have more email subscribers, the goal was probably to sell more stuff via the website.
- gk1 13y agoYou're right to ask those questions -- on most sites it would be foolish to optimize for email subscribers at the cost of customers. In this case, however, it was a preview site and there was nothing to buy or download, so the most we could hope for was capturing the visitor's email.